But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.įeaturing case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants Apple, Cisco, Google, HP and Intel to name a few. It is sorely needed.From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. We want to share the secret weapon that has allowed Silicon Valley to punch so much (more than a hundred times) above its population index so that those lessons can be applied far beyond the sixty-mile stretch between the Golden Gate Bridge and San Jose. Blitzscaling is what separates the start-ups that get disrupted and disappear as the world changes from the ones that scale up to become market leaders and shape the future. Blitzscaling will generate millions of new jobs worldwide as it becomes more widely known and applied. It can be even more effective in developing nations. It has already been used in markets the length and breadth of the economy. The great thing about blitzscaling is this strategy doesn't just work for high tech companies. Grow faster than your competitors for longer and they end up becoming irrelevant.
The key to success in the network era is to harness the first-scaler advantage instead. Traditionally, businesses used to try and seize the first-mover advantage.
You invest in growing faster than your competitors to become a "scale-up" – where you work out the design details, build factories, hire people and start selling to very large marketplaces. In practical terms, blitzscaling means you prioritize speed over efficiency, even though there are lots of uncertainties. The key was they adopted an aggressive, all-out growth program called "blitzscaling". How did companies like Airbnb, Alibaba, WeChat, Groupon, Stripe and Dropbox become multi-billion-dollar enterprises so fast?
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